This post previously appeared on FoodActive.org.uk. Food Active is a healthy weight program, supported by North West Directors of Public Health. Poor diet, brought on by the increased availability of unhealthy food, has played a major role in rising rates of diet related diseases around the world.1 Our work at the CUNY Urban Food Policy [...]
On, July 24, 2017, the CUNY Urban Food Policy Institute held the first training session of its Countermarketing Staff Training Program (CSTP). The CSTP was developed to train staff at youth-serving organizations in New York City to launch food countermarketing initiatives that engage youth. Food countermarketing describes activities that decrease the consumption of unhealthy food [...]
This spring the CUNY Urban Food Policy Institute led a Youth Sugar Sweetened Beverage Countermarketing project, working with students from A. Philip Randolph High School to develop countermarketing images against unhealthy, sugar-sweetened beverages. Countermarketing uses health communications strategies to reduce the demand for unhealthy products by exposing the motives of their producers. Through these images the students [...]
New Publication: Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases?
Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases?Building on the Institute's work in youth countermarketing of unhealthy food, several Institute faculty and students, with Lori Dorfman at the Berkeley Media Studies Group have recently published an article in the 2017 Annual Review of Public Health on lessons from effective tobacco countermarketing [...]
Food countermarketing describes activities that seek to reduce the demand for unhealthy products by exposing corporate profit motives and undermining the marketing practices of sugary beverage, fast food, and other food companies. In the past countermarketing has played a key role in reducing tobacco use among young people. Last fall the CUNY Urban Food Policy [...]
Above: image for a Youth Countermarketing Campaign Designed by Youth Educators for East Harlem On October 27, 2016, CUNY Urban Food Policy Institute held its first Youth Countermarketing Convening which brought together organizations, groups, and individuals across NYC that lead youth food justice programs and/or that are interested in creating or expanding youth food countermarketing [...]