Seeking healthy New Yorkers between the ages of 18-26 years for participate in a research study!
The CUNY Urban Food Policy Institute is conducting a research study about young people’s exposures to predatory food and beverage marketing in community and digital environments.
If interested in the study, you will be asked to fill out a short enrollment screener form. The total number of participants is limited and the study aims to reflect the diversity of New York City’s communities. Enrolled study participants who engage in all study activities — a survey on perceived exposure to food and beverage marketing, a 3-day diary/record of all food and beverage advertisements observed, and in-depth focus groups — will be compensated for up to $75.
Your participation in the study is completely voluntary – please reach out to us by filling out the form below (click on the button or scan the QR code) if you are interested in learning more about the opportunity.
Predatory Marketing
The advertising of a product known to harm health directed at specific population group.
Background
Young people consume higher amounts of highly processed unhealthy food than other age groups and are targeted by food advertisers for these products. Research suggests that this disproportionate exposure to such marketing contributes to age and racial/ethnic inequities in diet-related health conditions. While researchers have studied such marketing in various setting for (e.g. television, street and community, social media, school, etc.), few studies have looked at the cumulative and synergistic impact of the multiple messages across these diverse media and settings. In this study, researchers use a literature review, a survey, 3-day diary/record of all food and beverage advertisements observed, and in-depth focus groups with young low-income New Yorkers to develop insights for understanding the synergistic and cumulative impact of this marketing on beliefs and food consumption. The goal is to identify additional policy and programmatic opportunities for protecting young people from exposure to or harmful impact of this marketing of unhealthy food.
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See also the Institute’s previous publications and events on the topic:
CUNY Urban Food Policy Forum, May 31, 2022, De-normalizing predatory marketing of unhealthy food: Strategies and tactics.
Roberts C, Ilieva RT, Willingham C, Freudenberg N. Reducing Predatory Marketing of Unhealthy Foods and Beverages in New York City: Policy Options for Governments and Communities: A Policy Brief. CUNY Urban Food Policy Institute, 2019.
CUNY Urban Food Policy Institute, Predatory Food and Beverage Marketing: A Scan of the Literature, 2019.
