Predatory marketing describes the practice of aggressive advertising of products known to damage health. A growing literature documents that predatory marketing of unhealthy food, alcohol, tobacco and other harmful products increases premature deaths and preventable illnesses and widens racial/ethnic, income, gender and other inequities in health. This session explores the strengths and weaknesses of a variety of public health, business and political strategies to “de-normalize” predatory marketing of unhealthy food. De-normalization seeks to make this practice socially, politically, ethically, or legally unacceptable.

Speakers

• Zellnor Y. Myrie, New York State Senator, (D) 20th Senate District, Chairman of Committee on Elections
• Tiffany Eaton, Graduate Research Assistant, Council on Black Health, DrPH Candidate, Department of Community Health and Prevention, Dornsife School of Public Health, Drexel University
• Mara Einstein, Professor, Media Studies, Queens College, City University of New York
• Amandine Garde, Professor of Law, University of Liverpool

Moderator

• Nicholas Freudenberg, Distinguished Professor of Public Health, CUNY Graduate School of Public Health and Health Policy; Senior Faculty Fellow, CUNY Urban Food Policy Institute